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Name game

Now I know for certain that the captains for the financial services industry have completely lost the plot.

In the space of a few days, we have had Liverpool Victoria rebranding as LV=, (but we are informed that the = is silent) and now GE Life has announced its new identity as Tomorrow.

I wonder if they ever stop to think about how much business they are liable to lose. Trying to steer clients towards a company called Tomorrow will present us with a fresh challenge.

Andrew Buchanan
financial adviser
UK IFA Net Ltd
Darlington

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