Now I know for certain that the captains for the financial services industry have completely lost the plot.
In the space of a few days, we have had Liverpool Victoria rebranding as LV=, (but we are informed that the = is silent) and now GE Life has announced its new identity as Tomorrow.
I wonder if they ever stop to think about how much business they are liable to lose. Trying to steer clients towards a company called Tomorrow will present us with a fresh challenge.
UK IFA Net Ltd