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Name change for Govett amid overhaul of brand

Investment manager AIB Govett is undergoing a complete rebranding, giving itself a new name and logo in an attempt to strengthen its identity with IFAs.

It will now be known as Govett Investments and the launch follows a programme of research into the IFA market. It says the name Govett was well recognised but that the company&#39s focus on investment management is less well understood.

The company hopes the new logo will signal a big change in direction for its image. To coincide with the move, Govett is embarking on a national media campaign for its new corporate monthly income fund.

The fund aims to provide an initial yield of 7.75 per cent a year using investment-grade corporate bonds.

Govett Investments is a subsidiary of AIB Asset Management Holdings which has a total of £10bn under management. It has a range of more than 20 unit trusts and Oeics as well as eight investments trusts.

It says it has spent the early part of this year working to develop a strong IFA sales and support team and has been gearing up its resources for what it expects to be a busy Isa season.

Managing director (funds) Charles Lillis says: “We have been looking at branding issues for some time.

“Our aim is to develop a name and brand which is instantly rec ognisable in the IFA and retail markets and is supported by excellent service delivery.

“The new brand is only the beginning and we will roll out new developments including a market-leading online offering over the next few months.”


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