The Allied Dunbar franchise network has been relaunched as the Zurich Advice network in a bid to reinvent itself as a professional salesforce.
The network has been fraught with troubles over the past six months following compliance failings that led to the salesforce being pulled off the road to undergo intensive retraining.
Zurich has now introduced a rigorous “zero tolerance” regime on training, saying that anyone not meeting its standards must leave the network.
It wants its advisers to be AFPC G60, G10 and G20 qualified, with a strong emphasis on investment knowledge.
The top tier of its advisers will have access to a Zurich-branded wealth management service, due to launch by the end of the year. This aims to bring in legal, accounting and stockbroking services to it high-net-worth clients to rival the likes of Abbey National and Barclays.
The rebranding brings the network in line with its parent group, Zurich, which is keen to firmly establish its name in the UK as a consumer brand. A TV advertising campaign promoting the Zurich brand will help establish Zan and will be running from mid-September.
Zurich UK chief executive Ray Greenshields says: “The Allied Dunbar business is reinventing itself from the old cliché.
“It is a fundamental change. Key to our success is building deeper customer relationships based on trust.”