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Mystery as Mitchell quits for AssureSoft

Mystery surrounds the defection of communications head Nicola Mitchell

from The Exchange to become sales and marketing director of DBS software

arm AssureSoft.

Legal teams for both firms are believed to be examining the circumstances

surrounding the move. Both parties refuse to comment.

Mitchell will be responsible for corporate sales, marketing and PR at

AssureSoft which provides an internet portal for IFAs.

Before becoming communications director at The Exchange, Mitchell was PR

manager at Axa Equity & Law and headed two personal finance PR

consultancies. She has more than 10 years&#39 experience in financial

services.

AssureSoft says the appointment is part of its commitment to invest in

marketing. It has earmarked a marketing budget of 1.8m over the next year.

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Case study: administration — implementing a management log

Our client is a leading video game and publishing company best known for its console role-playing game franchises. The client provides a number of benefits, at varying levels and cost that attract a P11d liability. With the absence of a management log to track data for benefit movements, enormous administrative and therefore cost implications were occurring each year just to comply with P11d reporting requirements.

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