My Money Adviser is teaming up with fund supermarket Cofunds to offer IFAs and their clients a single-page valuation service which is own-branded for the adviser.
MMA parent Quay Software Solutions is launching the service with its new client care suite software which aggregates data from Cofunds, giving clients online access to up-to-the-minute valuations of all of their investments held on the platform.
The system allows IFAs to give their clients details of the value of their fund supermarket holdings on the website, white-labelled in the IFA's own branding.
IFAs' clients will be able to use all the functions of the Cofunds platform while remaining on the IFA's site.
Quay plans to extend the service to include daily prices on all life and pension products although this could be delayed by the number of operating systems being used by life offices.
Quay director Roland Rawicz-Szczerbo says: “The Client Care Suite is Quay Software's first product that bundles together all our technology to bypass the need for manual input of fund data by IFAs and to distribute it from the desktop to the web.”
Financial Technology Research Centre director Ian McKenna says: “This is a step in the right direction and yet another reason for IFAs to put their money with fund supermarkets rather than fund managers.”