The change comes as part of the development of a national marketing and distribution plan focused on the multi-manager range by creating a more memorable profile in the arena.
The company was formed in 1993 to offer bespoke discretionary portfolio management services aimed at wealthy investors resident mainly in East Anglia. In 2003 the company launched an umbrella Oeic containing both the fixed interest and balanced managed multi-manager vehicles. The discretionary portfolio management services will continue to be offered under the existing name of Smith & Pinching Portfolio Management.
Tony Yousefian investment director says: “Since launching our umbrella Oeic in 2003 we have been concentrating our efforts building a track record that’s capable of turning the heads of IFAs once we embark on a plan to distribute nationally. We believe our investment processes which fully utilise the ‘mixed asset’ approach to multi-fund management have not only achieved consistently good performance numbers but also help us to differentiate our business in a very crowded market.
“We believe that by adopting our new trading name – OPM Fund Management – our mission statement “Only Performance Matters” will help us forge good and lasting relationships within the IFA community backed by our impressive returns.”