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Multi-manager online service from Keydata

Fund research firm Keydata is setting up a multi-manager investment fund service for IFAs to rival existing services such as Skandia&#39s multi-fund range.

The service, which is in the early stages of planning, could be running by the summer and will offer both online and offline trading facilities for IFAs.

It will offer a range of multi-manager products using funds from the UK&#39s top managers, with fund selection expected to be based on Keydata&#39s surveys of the IFA market. The surveys, carried out quarterly, quiz advisers about their favourite funds and providers.

The venture follows Keydata&#39s acquisition of South African financial services group Fedsure&#39s trading platform. It is expected to complete the deal over the next few weeks, after which it will finalise discussions with fund managers before revealing the full details of its multi-manager service.

Keydata will also offer a web TV service next month in the first step towards increasing online capability.

IFAs will be able to view more than 200 interviews with top UK fund managers.

The TV service will also provide fund managers with an ongoing link to independent advisers as well as the option to record new interviews at any time.

Keydata director of retail sales Mark Owen says: “We believe our role is to make writing business for the independent adviser easier. Our adv- antage is that we have no axe to grind with any of the fund management groups so we can be trusted to remain impartial.”

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