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M&S appoints Positive Profile

Marks & Spencer Financial Services is appointing financial public relations newcomers Positive Profile to produce easy to read annual unit trust reports for clients.

MSFS produces its own reports for investors in its four unit trusts but says it wanted to bring an external agency to improve the design.

It wants the reports to contain more information and be presented in a format which is easier for the consumer to understand.

Marketing manager Ian Kerr says: &#34We chose Positive Profile because they understand the technicalities of the market in which we operate.

&#34They also have the expertise and fresh outlook to provide innovative and creative suggestions that will help us achieve our goals.&#34

Positive Profile was launched a year ago. Its clients include Neville James and Premier Asset Management.


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