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Mountain of IFAs want to see return of Perpetual

IFAs want Invesco Perpetual to resurrect the Perpetual brand and put it at the forefront of its retail marketing campaign, according to a Money Marketing online poll.

Eighty-one per cent of IFAs feel Invesco Perpetual was right to bring back the famous mountain to its marketing and advertising.

The survey of 121 IFAs shows 66 per cent want Invesco Perpetual to go further and reintroduce Perpetual as a stand-alone brand.

Egg design director Martin Fox says: “Perpetual is a strong brand based on performance, with a logo that looks like a graph going up. When Axa took over Equity & Law and Sun Life, they managed the transition to the Axa brand very carefully.

“Invesco have had a difficult time, because they have less clarity in their brand than Perpetual used to. There is no obvious message.”

Franklins Financial Services IFA Ken Thomp-son says: “I am often baffled as to why companies drop their names, logos and so on. The Perpetual mountain symbolises achievement and it stood for something. It is a very familiar image.”


Schroders appoints new property investor

Schroder Property Investment Management has appointed Toby Springett as the third member of its newly created Real Estate Ventures Group. The group, led by Joe Froud, has been created to focus on Schroders two venture funds, Gresham Property Partners and the Gresham Real Estate Fund II. Both funds operate opportunistic investment strategies and use debt […]

Zurich applies CPPI to active fund range

Zurich says it anticipates little competition for its multi-manager protected profits fund because other companies using constant proportion protection insurance are focusing on passively managed UK funds.

Julian Gibbs

I always look forward to Principal Investment Management’s annual study of UK equity income funds, which is now appearing for the 29th year.

Value remains within European equities

By Rob Burnett, Neptune European Opportunities Fund

In recent months, investors have become more pessimistic about both the European and the US economic outlook and yet stockmarkets have pushed on to new highs. Some would argue that this is a worrying divergence. We would take the opposite view. This appears to be classic bull market behaviour. A wall of worry has been rebuilt, and stockmarket resilience should be taken as a sign of strength. The market is discounting an improving economic outlook ahead, particularly in the south of Europe.


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