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Mortgages plc picks business team to develop sub-prime sales through IFAs

Specialist lender Mort gages plc is setting up a new business development team targeting introducers and IFAs in the sub-prime market.

The non-conforming len der says the team is being established to provide a dedicated service. It says introducers can view the team as a helpline which will offer assistance on decisions in principle, specific case enquiries or more general queries.

The telephone-based team will also make outbound calls to IFAs in an attempt to drum up more interest in a market which it feels is underdeveloped.

The company says one of the major factors in setting up the new team was that introducers and IFAs will be able to deal with a single point of contact capable of dealing with all enquiries quickly and efficiently.

The team will also offer support to introducers who have worked with Mortgages plc on an irregular basis to help them better understand the sub-prime market and products.

Sales and marketing director Paul Howard says: “The non-conforming sector is increasing in size but there is still a lack of awareness of all it has to offer among the IFA community. This team, which is highly experienced, will help IFAs to understand and exploit opportunities within the sector. I expect this team to grow as its usefulness is demonstrated.”


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