Home ownership is as popular today as it has ever been and all the indications are that this trend is likely to remain. There are also more mortgage products on offer than ever before and independent research confirms that consumers need help when it comes to finding the best deal for their needs.In research carried out by MORI for the Council of Mortgage Lenders, more homebuyers said that, ‘recommendation by a mortgage intermediary’ was their main reason for taking out a particular type of mortgage than any other factor. There is no doubt that there is an important role for mortgage advisers to play in the future. Greater product choice and the ability to buy over the phone and internet are leading many people to look towards professional mortgage advisers, to help them find their way through the mortgage maze. As the demand for the services of mortgage intermediaries is increasing, so the Government has taken steps to tighten up the way the mortgage market is regulated. The Financial Services Authority is the Government body directly responsible for the regulation of the mortgage market. This means that mortgage advisers need to show greater professionalism than ever before. Which is where mortgageforce™ can help. We provide comprehensive training and support. This, along with our advanced computer-based mortgage sourcing, submission and administration system, and head office business development and administration facilities means that you can focus your time on advising customers. With mortgageforce™, you have the peace of mind of knowing that you’re part of an organisation that will support you every step of the way. The UK’s leading mortgage franchise Based on a proven and successful business model, mortgageforce™ is the UK’s leading company of its kind. We’re owned by West Bromwich Group, a top ten building society, with over £7bn of assets and over 800 staff. We have been repeatedly independently voted ‘ The UK’s Best Mortgage Broker’. Our management team and Board include a former Mortgage Code Compliance Board Director (MCCB); a past CeMAP examiner; and a Director of The Association of Mortgage Intermediaries (AMI). With mortgageforce™, you have the opportunity to own your part of a national brand, with a franchise that has massive business potential. Indeed, we can offer a number of key advantages to our franchisees: l No expensive materials or stock to buy. l You can operate from home or, if you prefer, an office or shop. It’s your choice. Full training to provide the necessary professional qualifications AND Competent Status. l Operate successfully in a professional world by offering clients real market choice and exceptional service from a leading brand. l We support you with our extensive knowledge and experience of the industry. l You could benefit from national lead generation which promotes our brand and generates sales opportunities. l We provide support and material for regional marketing. l You receive proven computer software and continuing IT support. l You are part of a national force, delivering value and professionalism. Take the initiative and reach new heights Still a thriving market The mortgage industry in the UK is a thriving sector worth around £300bn a year, and home ownership in the UK is still flourishing. Residential purchases, remortgage activity, debt consolidation, investment property purchase both at home and overseas, and commercial lending are all part of the opportunity at mortgageforce™. And, given that interest rates are very low in the context of the last 30 years, it is expected that the sector will continue to provide rewards for those involved. With mortgageforce™ you’ll be in an ideal position to take advantage of this substantial market. Why mortgageforce™? mortgageforce™ is a proven and exciting opportunity for people who want to develop a successful franchise in the UK. In a market which has grown rapidly, mortgageforce™ will help you take advantage of this enormous potential. At last, there is an organisation which can help you to “be in business for yourself but not by yourself”. If you are looking for a viable franchise, or simply want to be your own boss and take control of your future, mortgageforce™ is precisely the opportunity you’ve been waiting for. Since its inception in September 2000 mortgageforce™ has consistently grown year-on-year both in terms of mortgage sales and number of franchisees. This controlled expansion has been further enhanced following the acquisition by the West Bromwich Group. We are also very proud of the many mortgage industry awards we have won. A low-risk venture The risk is not in setting up and supporting your business – we can help you do that. The only challenge is your ability to help clients find the right mortgage for their needs. With mortgageforce™, you can build a successful business and generate a significant income based on your hard work and effort. You can build your business into a real asset, giving it a market value which can be realised in the future. Marketing and brand building: Even if you have previous experience of these particular subjects, it’s also true that you will probably not have had the buying power to negotiate preferential media and production rates. It’s definitely true that advertising is a discipline where size counts. So when it comes to marketing, the bulk buying power of mortgageforce™ can work to your advantage, as you may be able to benefit from the discounted prices which can be negotiated centrally by mortgageforce™. What’s more, you will have access to a wealth of marketing material and support services which can be put to use quickly and inexpensively. We will also be able to help with lead generation through PR activities and sponsorship arrangements where appropriate. And, at a national level, mortgageforce™ has a clear track record of creating positive PR, to build the profile and add value to the brand. Making life much easier for you when you are introducing your business to clients for the first time. In addition, once your business is ready to trade, we’ll discuss with you how best to secure a steady supply of mortgage leads through various opportunities together with our own lead generation programme, where appropriate. So, if you are looking for the opportunity to run your own business, and be your own boss but with the re-assurance of having a proven model, backed by a multi £bn financial services group behind you, then contact mortgageforce™ on 0870 8500 780 or alternatively, visit our website www.mortgageforce.net. All over the UK people like you have taken the decision you are considering. They are now all in control of their own mortgageforce™ businesses, they make their own decisions and they enjoy the rewards of the hard work and effort they put in. Make the decision to call us now and you could be joining them very soon.