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Mortgageforce aiming to add 50 brokers with West Brom backing

Mortgageforce says it plans to increase broker numbers by around 30 per cent thanks to strong backing from parent company West Bromwich Building Society.

Chief executive Rob Clifford says the firm is in informal discussions with around 50 people to join its team of 180 brokers.

But he rules out any acq- uisitions as it would be “mad to acquire a broking firm right now”.

The firm recruited consul- tant Kevin Duffy as chief operating officer earlier this month and he is conduct- ing a strategic review of the business to identify ways in which it can maintain and develop growth.

Clifford says Duffy is looking at boosting the number of sellers at the firm.

He says: “He is focusing on providing a safe haven for those sellers that are getting nervous in the current climate. We are a good home for those people.”

Clifford says Mortgageforce is able to ride out the storm due partly to the strong backing it has from parent firm West Bromwich.

Duffy says: “We are outlining our unique selling points to people in the market, such as the benefits of being part of a franchise model.”

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