IFA David Hollingworth of London & Country Mortgages emerged as the most quoted pundit in August, according to PressWatch Financial Products national media analysis.
The monthly report sees Chase de Vere's Anna Bowes ousted from the top spot and falling to fifth position as Hollingworth was in demand from journalists looking for his view on continued rising house prices.
Hargreaves Lansdown's Mark Dampier took second place, with his opinion being sought on the gloomy outlook on the economy, and Ray Boulger of Charcol came in third.
Looking at the main table of the financial companies' share of coverage, Nationwide held on to its number one position with favourable mentions on its standard variable rate mortgages and children's savings products.
Halifax was in second place second and HSBC third, both with favourable mortgage coverage.
Sitting at the bottom of the table is Equitable Life in 398th spot, just below Independent Insurance.
The analysis says ongoing reporting of the insurance industry after the Equitable Life and Independent Insurance debacles have led to a constant stream of coverage on the sector.
IFA Moneyextra's personal finance website took top place in the table of coverage on electronic interfaces, with the media espousing its benefits for share trading and finding a better mortgage deal.
Foreign & Colonial got the most favourable investment trust coverage, partly thanks to recommendations from Dampier.
PWFP general manager Richard Saunders says: “David Hollingworth's success is to do with the talk of recession. Financial journalists tend to look to the housing market for clues – in August they looked to him.”