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David Shelton’s business tips: Making communications consistent

Most communications activity comes with a cost and it is important to achieve the best impact. In addition to well targeted content that is relevant to the recipient it is also essential to achieve consistency. You can use these high level questions to help identify if you have any gaps and opportunities for improvement. If […]

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Is the state pension triple-lock really affordable?

Uniform political support for a triple-lock on state pensions does not reflect a flawed policy that could cost the Exchequer £15bn a year, according to experts. All of the major parties backed the triple-lock in the build up to the election and the policy is therefore likely to continue following the Conservatives’ victory last week. […]

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Who’s in and who’s out: The high profile election losses

Shadow Chancellor Ed Balls and pensions minister Steve Webb are the most high profile financial services scalps to be claimed after a shock election night. Balls, who previously held a majority of just 1,101 in the constituency of Morley & Outwood, lost out to Conservative Andrea Jenkins by 422 votes. Webb lost to Conservative candidate […]

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Stumped by social media?

By Scott Mill, Digital Marketing Consultant In an age of seemingly endless distractions, getting the attention of your audience can seem daunting. The challenges faced are already being addressed by other industries and it occurred to me that we could learn a few things from the game of cricket. Play the short game Test cricket […]

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