More Than, the direct-selling arm of Royal & Sun Alliance, is relaunching into life insurance using independent broker Direct Life & Pensions to search the market.
Since R&SA closed to new life and pension business in August, More Than has not been able to sell life insurance.
More Than customers will now be able to buy mortgage protection insurance with or without critical-illness cover, waiver options, term insurance and stand-alone critical-illness cover.
Distribution will be through the internet, phone or post, with web-based customers getting the three best premiums available while others will get the single cheapest.
More Than group product manager, health & protection, Chris Pratt says: “Our research demonstrated that no single life insurer has consistently offered the best price for every customer all of the time and we concluded a brokered solution would be best.”