The company believes more advisers are investing in its funds due to the increasing profile of the company among IFAs. It attributes this greater awareness to a combination of its third-party distribution links, consistency in fund performance and the fact that Midas’s staff invest in the funds.
The company has issued the first factsheets for its balanced growth and balanced income funds since achieving a five-year track record. The latest figures place the balanced growth fund second out of 72 funds in the Investment Management Association’s balanced managed sector while the balanced income fund is first out of 30 funds in the IMA’s cautious managed sector.
Head of business development David Thomas says: “More advisers are using our funds because of the consistency of performance which we think is a testament to our multi-asset style. The funds provide an enormous diversifier and are available through an effective range of supermarket links.
“IFAs take further comfort from the fact that the business is a significant part of our personal balance sheets so our interests are aligned with investors. We are very focused on delivering attractive returns without undue risk.”