The new service aims to help people tackle their money worries and make informed financial decisions on issues such as debt, changing circumstances, or making preparations for the future.
The £12m pathfinder aims to reach up to 750,000 people in the North West and the North East of England by spring 2010.
People can now access the service online, via the Moneymadeclear helpline and face-to-face through regional partner organisations and charities.
The new service will test the blueprint for a national money guidance service, recommended by the Thoresen Review of generic financial advice.
Economic Secretary to the Treasury Ian Pearson says: “People who are facing money concerns or questions need to know that good, practical help is at hand. With this new service, people in the North West and North East can speak to impartial, trained Moneymadeclear staff who can help them deal with the money worries they face as well as plan for the future with confidence.
“The launch of the pathfinder today marks a major milestone on the journey to achieving the Government’s aim of a national money guidance service. It is clear that the need for this service is greater than ever.”
FSA director of financial capability Chris Pond says: “This Moneymadeclear service will provide tailored help at a time when people urgently need it as we test the delivery of clear, impartial and personalised information and guidance on money matters.
“We want Moneymadeclear to help give people the confidence and capability to make the most of their money, now and in the future, by providing guidance that people need on the money matters that shape their everyday lives.”
Aegon UK chief executive Otto Thoresen saysprofessional financial advice should not be available only to the well-off, but should also cater for the mass market.
He says: “We need to put together the pieces of the jigsaw to create a society where people are confident in dealing with money matters and can then make the right plans for themselves and their families.”