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Moneyextra brings me to the fore

Moneyextra is launching a new corporate identity backed by a national advertising campaign as part of its plans to move away from its roots as a personal finance website into a full IFA.

The Bristol & West subsidiary, bought from The Exchange last December, gained PIA approval in February and is rolling out a phone, internet and face-to-face advice service.

Moneyextra says its logo drops the dotcom and emphasises the letters m and e of Moneyextra to highlight its personal service.

It has also dropped the colour blue, which it says is traditionally associated with finance, in favour of purple as it does not want to be seen as a traditional IFA.

The campaign starts this month with national press advertising to promote its new alerts service, which offers an alert email which gives the top five rates for a deposit account, notice account or bond.


Interlink Premier Network appoints business development manager

Interlink Premier Network has appointed Brian James, 44, as executive business development manager. James joins from Scottish Amicable where he was national account manager. James will focus on new member recruitment with the aim of increasing its current membership level of 215 firms and 260 registered individuals, existing member development, life office liaison and raising […]

Exclusive Connections spreads the word for landlords

Exclusive Connections is helping to create more landlords with the introduction of the exclusive buy-to-let discounted rate mortgage.The mortgage is aimed at people who are looking to purchase a second property and then rent it out to provide them with an income. It has a discount of 1.25 per cent from the standard variable rate, […]

Endowments valued at market for complaints

The FSA says endowments can be valued according to their market value rather than surrender value in its final guidance on mortgage endowment complaints. The regulator has also confirmed that IFAs can take into account the issue of lower outgoings on an endowment mortgage but must be calculated on an individual basis. Despite issuing this […]

MGM turns to art to raise profile

MGM Assurance is sponsoring the first piece of modern art to be displayed at the Royal Botanical Gardens, Kew for over 100 years in a bid to raise its profile with the public. The piece, called Autumn, will be placed in Kew&#39s Ave-nue of Maples and MGM says it hopes the plaque will raise public […]


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