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Money Marketing tops advisers’ poll

Money Marketing trounced the opposition in this year’s Pims Readership Survey and stretching its lead as the IFA community’s favourite paper.

When delegates were asked what publication they would choose if they could only choose one, Money Marketing is top with 39 per cent, up from 33 per cent last year, with New Model Adviser and Financial Adviser scoring 23 per cent and 16 per cent.

Money Marketing is named number one as the most credible of the weekly trade papers and with the best coverage. MM also scores the highest rating for comparative product coverage and for overall usefulness. Over 75 per cent of delegates said they had read Money Marketing in the previous seven days.

Delegates said industry news, coverage of legislative matters and technical articles are the most important aspects of newspaper coverage, followed by feat- ure articles, new product developments and fund management issues.

The Pims conference, which took place in June aboard the MV Arcadia was the 19th consecutive annual event with 65 supplier companies and 207 delegates. Richmond Events undertook a detailed readership survey among delegates, with a response rate of 88 per cent.

CBK principal Peter Chadborn says: “In the CBKoffice, Money Marketing is always essential reading. There is a good balance of industry news and topical features and the commentary is always insightful.”

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