View more on these topics

Money Marketing top choice

Money Marketing has again retained the coveted title of top IFA weekly newspaper in the 2009 PIMS readership research.

The survey of 169 top-end advisers, conducted on board this year’s PIMS conference, shows Money Marketing is the most read, the most well-read and the favourite weekly IFA newspaper.

When delegates were asked which weekly publication they would read if they could only read one, Money Marketing is a resounding first with 34 per cent. Financial Adviser receives 13 per cent, Investment Week 9 per cent and Professional Adviser 7 per cent.

Money Marketing is voted the most credible publication and is seen as having the best product comparison coverage. When asked who has the best overall coverage Money Marketing is top by a wide margin, with 30 per cent compared with its nearest rival New Model Adviser with 19 per cent.

Money Marketing is the most read trade publication, with 74 per cent of delegates saying they had read the publication in the previous seven days, followed by Financial Adviser with 72 per cent and NMA with 57 per cent.

When asked how thoroughly delegates read specific publications, Money Marketing comes out top again.

The survey also notes a 31 per cent increase in the number of delegates who used the Money Marketing website compared with last year. When asked which IFA website they would use if they could only choose one, there is a 45 per cent increase in delegates who would choose Money Marketing.

The research follows on from Money Marketing winning four awards at this year’s Headline Money awards, including personal finance trade title of the year.



Rock shareholders lose review bid

Former shareholders in Northern Rock had their appeal for a judicial review seeking compensation from the Government rejected by the Court of Appeal on Tuesday.


News and expert analysis straight to your inbox

Sign up


There is one comment at the moment, we would love to hear your opinion too.

  1. xEsOvq pemynlxgcbem, [url=]jtwtpstjbvqc[/url], [link=]gqyhucutopyz[/link],

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers. Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm