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Money Marketing still the IFAs favourite

Money Marketing has overwhelming been voted the IFAs&#39 favourite newspaper for the fourth successive year in the only independent readership research carried out for the industry.



Money Marketing is rated top for news, usefulness, comparative product information and credibility and authority with a lead of up to 80 per cent over its rivals. The research, by Plus Four Market Research for PIMS organisers Richmond Events, was the result of a survey of 344 key IFAs on board the Oriana at this year&#39s PIMS in June.



When asked which was the single most important weekly trade title 49 per cent of IFAs say Money Marketing, 24 per cent Financial Adviser, 16 per cent Investment Adviser and four per cent Investment Week.

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