Money Marketing’s parent company Centaur Media has bought Taxbriefs for £1.9m.
Taxbriefs produces a variety of paid for financial publications and content-based marketing support materials for IFAs, life and pension companies, financial examination providers and tax specialists. Centaur has acquired the entire share capital of the business.
Centaur chief executive Geoff Wilmot says under its new ownership, Taxbriefs will enjoy significant marketing advantages through its association with Money Marketing.
Wilmot says: “Taxbriefs has established an excellent reputation over many years as a supplier of high need content to the IFA community. With the Money Marketing Academy, the acquisition of Taxbriefs strengthens Centaur’s position as the leading provider of specialist information to support IFA training and professional development in the more demanding environment which is being introduced by the recent retail distribution review.”
Taxbriefs chief executive Danby Bloch says: “The advent of the new coalition government has brought tax and financial issues into even greater prominence. So the combination of Centaur’s marketing strength and other skills with Taxbriefs’ technical and educational expertise should be a winner.”