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Money Marketing extends market lead

Money Marketing is the best-read trade paper among financial advisers and is the title of choice for more than twice as many intermediaries as its nearest rival.

Asked which weekly trade publication they would read if they could only choose one, 47 per cent of advisers chose Money Marketing compared with 22 per cent choosing Financial Adviser and 13 per cent of advisers opting for Investment Week.

The survey, which polled 214 IFAs at investment forum PIMS 2005 aboard the Oriana in June, shows that Money Marketing widened its lead over Financial Adviser by 4 per cent.

The research shows that 47 per cent of advisers gave Money Marketing a “high level of attention” compared with 39 per cent of advisers who read Financial Adviser and 26 per cent of advisers who read Investment Week.

Professional Adviser polled a score of 20 per cent in the “off the desk and into the bin” category followed by Investment Adviser on 13 per cent, Investment Week on 8 per cent and Financial Adviser on 4 per cent.

Money Marketing scored 2 per cent in this category.

Hargreaves Lansdown inv-estment manager Ben Yearsley says: “Money Marketing is an all-round paper carrying more of the issues than any other. I read Money Marketing for the investment pieces and the news and it always gets good scoops.”

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