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Andrew Montlake: Getting to grips with digital

Apart from the election (yawn), the last few weeks have been dominated by much talk around technology and its application in today’s world. As I sat and watched an inspiring Dimbleby lecture from the wonderful Martha Lane Fox, setting out her view of Britain’s digital future and rightly promoting the role of women in technology, […]

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David Shelton’s business tips: Planning a marketing campaign

It is important marketing campaigns are planned to a fine level of detail. Investment of time at outset should improve returns as well as make your marketing more accountable. Campaigns can include any activity from enquiry generation using mail shots or advertising, through to invitations to seminars. This universal checklist will make sure that nothing […]

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Sam Rees-Adams: Mastering the art of communication

Financial planning, like any other people business, relies on communication and the power of the exact words you use should never be underestimated. The planning process affords many different opportunities to communicate with clients, both verbally and in writing. Some forms of communication you have complete control over (website, client brochures) while others have information […]

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