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Money Marketing and Employee Benefits are offering IFAs a special stakeholder guide

Money Marketing this week launches a major new initiative aimed at every firm in the UK employing more than 10 people to help IFAs capitalise on the opportunities in the stakeholder pension market in the run-up to the October deadline.

Thousands of businesses have yet to seek advice on stakeholder – prospective business that could come to your firm. That is why we have teamed up with our sister publication Employee Benefits – and sponsors Royal & Sun Alliance and Legal & General – to offer you the chance to be involved at a local level with a national campaign to raise stakeholder pension awareness.

Employee Benefits is the only magazine written exclusively for the employee benefits decision-makers in firms – the people who have to make the decisions on stakeholder.

Next month, Employee Benefits will publish a special guide which will be sent to the 100,000 businesses in the UK employing more than 10 people, the key market for stakeholder.

The 16-page magazine is an independent step-by-step guide to what stakeholder means to them – and what decisions they need to take. It makes it clear that most firms will need advice.

Throughout the magazine, employee benefits decision-makers are encouraged to log on to the Employee Benefits website – employeebenefits.co.UK. Here they can follow a simple decision tree designed to highlight the issues that their business faces in relation to stakeholder.

At the end of this process, they will understand that they are likely to need advice so alongside the decision tree we will be offering a unique stakeholder IFA locator service. Firms key in their postcode and will immediately be given a list of the 10 nearest IFAs willing to give stakeholder advice.

For just £120 (including VAT), you can ensure that your IFA firm will appear in this local listing for the next year.

You will benefit from the extensive promotion of the guide to the UK&#39s key 100,000 businesses, including advertising throughout September in the Mail on Sunday, the paper that small to medium-sized businesses are most likely to read.

All you have to do is fill out the form (left) and fax or mail it back to us and we will ensure your firm&#39s details are added to our IFA locator directory for the initiative&#39s launch early next month. We will invoice you later.

We expect demand to be high so, to ensure that your firm is listed from the start of the campaign, please respond now. The guides will be sent out in the second week of September.

Employee Benefits editor Debi O&#39Donovan says: “The deadline of 8 October is looming – and all employees must have access to a stakeholder pension plan by then. But if employers are still in the dark or haven&#39t got round to organising one, we are telling them not to worry, there&#39s still time.

“Our supplement explains everything they need to know about implementing a scheme, from selecting the best package for their employees, to sorting out the paperwork and payments and tying up the tax and legal issues. It&#39s packed with all the facts to make stakeholder work for them.”

The stakeholder campaign is just the first in what we hope will be a series of joint initiatives between Money Marketing and Employee Benefits magazine designed to give you a low-cost marketing route to local firms looking for employee benefits advice.

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