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MMTV: How can the industry improve critical illness sales?

Critical illness sales have been in decline since 2002. What can be done to help grow the market?

Does the answer lie in adding more conditions, simpler products, better marketing or cheaper premiums?

At this recent event, organised by Lansons and Bright Grey/Scot Prov, ABI assistant director Nick Kirwan, Direct Life & Pensions sales and marketing director Neil McCarthy, Bright Grey and Scot Prov proposition director Roger Edwards, FOS ombudsman Melissa Collett and Financial Mail on Sunday personal finance editor Jeff Prestridge debate possible solutions.


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There are 2 comments at the moment, we would love to hear your opinion too.

  1. As with most things there a very simple solution.

  2. …well don’t keep us in suspense Evan!

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