View more on these topics

MMTV: How can the industry improve critical illness sales?

Critical illness sales have been in decline since 2002. What can be done to help grow the market?

Does the answer lie in adding more conditions, simpler products, better marketing or cheaper premiums?

At this recent event, organised by Lansons and Bright Grey/Scot Prov, ABI assistant director Nick Kirwan, Direct Life & Pensions sales and marketing director Neil McCarthy, Bright Grey and Scot Prov proposition director Roger Edwards, FOS ombudsman Melissa Collett and Financial Mail on Sunday personal finance editor Jeff Prestridge debate possible solutions.  

https://www.youtube.com/watch?v=LC9d0QBTJWw

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

There are 2 comments at the moment, we would love to hear your opinion too.

  1. As with most things there a very simple solution.

  2. …well don’t keep us in suspense Evan!

Leave a comment

Close

Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm

Email: customerservices@moneymarketing.com