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Miton links with Standard Life

Multi-manager MitonOptimal Asset Management is to make its funds available through Standard Life’s wrap product.

The new link builds on its existing arrangements with the Lifetime Group’s wrap platform, The Bigger Picture, Transact, AIG and Canada Life.

MitonOptimal says it prefers to develop distribution links with wrap platforms and insurance companies rather than fund supermarkets, where it feels investments are made on the basis of brand and past performance.

The multi-manager believes that people who invest in funds through wrap platforms are more likely to understand the full story of how a fund is managed than those who invest via a fund supermarket.

It is particularly keen to increase its business through self-invested personal pensions, which are usually included on wrap platforms.

Fund manager Sam Liddle is also reinvesting in Russia within MitonOptimal’s global portfolio as stock valuations are 30 per cent lower than when he sold out of the sector in April.

He says: “The way we manage money means we tend to perform out of line with the market. There can be relative underperformance at times because we get in and out of markets so early. We feel we can explain this better to the wrap platforms and life offices.

“We are working hard with the salespeople so nobody is under any misapprehension when they are putting their clients’ money into our funds. We think this is a better way of doing business.”

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