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Misys takes aim at IFAs not UFOs

Misys IFA services is running a series of UK-wide roadshows for advisers in January based on the theme of Inde pendence Day aimed at pushing independent advice.

The roadshows, involving 16 seminars, start a year-long Misys campaign pushing ind ependent advice and providing ongoing training for IFAs.

The campaign will cost over £1m and has received funding from life companies Nor wich Union, Scottish Equ itable and Axa Sun Life and from Misys online service provider M-link.

Misys expects around 200 IFAs to attend each day-long seminar which will include venues in Northern Ireland, Scotland and England.

The seminars will be led by Misys directors, including Nick Ansell and Max Wright, and will include presentations from the sponsors.

Norwich Union will discuss corporate retirement and taxation issues and Axa Sun Life will cover investment and client contact management.

Two more roadshows on the same scale and theme are planned to take place in May and Sep tember.

A website is also being launched by Misys this week as part of the Independence Day campaign. Consumers can visit to find out more about financial advice and download information.

Another strand to the campaign is a series of technical seminars for IFAs running throughout 2001 around the UK. They are timed to take place in the months between the other roadshows.

The aim is to encourage IFAs to build on what they learned from the roadshows by providing more detailed and technical business development information.

Misys head of marketing Andrew Bedford says: “The roadshow is for all IFAs, not just members of Misys. Over 3,000 IFAs have already registered to attend.”


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