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Millfield picks float PR

IFA firm Millfield Partnership has appointed Red Leaf PR to raise the firm&#39s profile ahead of its planned stockmarket flotation in two years.

The firm wants Red Leaf to carry out a full media relations campaign targeting the trade and retail press and to promote Millfield&#39s seminars and conferences. Red Leaf will carry out PR for the flotation when the date is set.

The firm has bought Advizas, HambroFraserSmith, Guthrie Harrington and Park Dale in the last two years.

Towry Law says it has inherited a number of cultures and it wants to create a common culture and consistency.

Corporate branding consultancy Corporate Edge has started working to define if a new brand is required. It will be presenting its recommendations in May.

It is speaking to employees of the IFA, mystery shopping and studying customer trends and market development. Brand scenarios will be created and researched among external audiences before recommendations are made.

Towry Law marketing director Mike Bowman says: “Towry Law is a very different organisation than it was even three years ago. The time has come to take stock of the changes and create a sense of what the new organisation stands for. Internally, this will give the company a common sense of self, a flag to march behind. Externally, it will have a platform for marketing communications and product development activities.”


Sun Life of Canada launches new product

Charles Schwab is moving into the UK pension market with the launch of a self-invested personal pension. The Sipp has a minimum initial investment of £5,000 and subsequent investments of £100. The set-up fee is £135 and the quarterly administration fee is 0.125 per cent of fund value for the first £100,000 and no charge […]

Discord on harmonisation

It has been a while since I have written anything about Europe but some relatively recent developments have caused me to look again at this most intriguing of areas. In the lead up to the general election, there will no doubt be much press coverage of the issue of the UK&#39s full entry into the […]


When Mahatma Gandhi pronounced: “We must become the change we want to see”, it is unlikely that the UK financial services industry was foremost in his thoughts. However, as the last 10 years or so have led us to the midst of the greatest upheaval the industry has ever undergone, it seems that Gandhi may […]

Don&#39t rue the data

For many years, pension advisers have had to come to terms with a rising tide of regulation. The Taxes Acts determine the tax benefits and the various Social Security Acts contain the regulations that set out the benefits for early leavers from pension schemes, the revaluation of members&#39 benefits in line with inflation, disclosure of […]


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