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Mike Godfrey launches new advice firm

Former Bluefin head of London and the South East Mike Godfrey has launched a new advisory firm called Cube Financial Planning.

Godfrey quit his role at Bluefin in May last year after selling his firm FS3 to the Axa-owned business for £3.6m in 2008

Godfrey has formed the Hampshire-based company with financial planner Neil Emburey who also worked with him at FS3 and Bluefin. Cube received FSA approval last week.

The firm will adopt the Nucleus, James Hay and Axa Elevate platforms and will service clients with minimum investments of around £300,000 although Godfrey says the average investment is significantly higher than this.

Godfrey says: “It has been a long wait but I am very excited about this venture. Cube is now trying to make sure it is dealing with the right sort of client and putting things in place to make this a success.”

Godfrey will be assisted by his two sons Jonny, who is a paraplanner and Leigh, who is company secretary. The firm’s compliance will be outsourced to Paradigm Support Services.

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