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Miguel Sard made chief of Santander’s new mortgage division

Santander for Intermediaries sales director Brad Fordham becomes managing director of Santander for Intermediaries.

Santander has appointed Miguel Sard as the managing director of its newly created mortgage division.

Previously, retail assets director Phil Cliff was responsible for Santander’s mortgage products, while Sard, who most recently held the position of head of intermediaries at Santander, was responsible for intermediary relationships.

But now all mortgage products and marketing responsibilities across the lender’s retail and intermediary channels will be brought into the newly created mortgage division, for which Sard will become responsible. He will report to head of banking Steve Pateman.

Santander for Intermediaries sales director Brad Fordham will become managing director of SFI. Both appointments are subject to FCA approval. Cliff will take on a new senior role in developing Santander UK’s retail division.

Sard says: “It is an exciting time for Santander mortgages and we are focused on becoming the lender of choice for both customers and intermediaries.

“Key to this will be the development of products to support our customers as they buy their first home and later as they progress up the property ladder.”

Sard joined Santander in 2007 as the chief executive of Santander Insurance Services before going onto become managing director of Santander for Intermediaries – then Abbey for Intermediaries – in 2011.

London & Country associate director of communications David Hollingworth says: “Brokers will welcome the fact Santander has chosen someone who knows the broker sector well to lead its new mortgage division.”

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