The company is also looking to raise the level of support and services, saying that developments will include an advanced system for lead generation and a range of new marketing campaigns.
Six new senior advisers have already been recruited by the company over the last three months.
The new recruits to the company will receive comp-liance support, technical resources to track new products and legislative changes and a full training programme to gain further qualifications.
Premier has over 50 staff at its Solihull headquarters and provides a range of financial and property services to clients across the UK. It has 21,000 clients, £75m in funds under management and generates over half of its revenues on a recurring basis.
Founder and chief executive David Morris says: “Our strength has always been the diversity of product offerings and support we can offer. This is the next stage in development of Premier. For us, the market remains strong and the future is positive.”