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M&G tops Isa spend with £1.33m

M&G is leading the Isa season spend on press advertising, according to new figures from Thomson Intermedia.

M&G spent a total of £1.33m on press advertising in February, accounting for more than 12 per cent of the industry total of £10.62m.

Fidelity is second with a spend of £1.23m while Legal & General was the only other provider to spend over £1m on Isa advertising, with £1.06m for the month.

Smaller houses, New Star and ABN Amro, both featured among the top 10 spenders in February, with spends of £583,000 and £414,000 respectively. However, bigger players Invesco Perpetual and Gartmore both fell outside the top 10, spending just £312,000 and £331,000 respectively.

Equity income funds and corporate bond funds have been this year&#39s best sellers. Signs of how fund managers have fared in terms of sales are still thin on the ground

M&G director of corpor-ate communications Simon Anderson says: “We felt it was very important that we continued to support IFAs by maintaining a strong advertising presence which encourages customers to invest. Our new advertising campaign has been a huge success and we have continued to grow our market share in the intermediary channel.”

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