M&G Investments has signed a five-figure deal with UK internet portal Freeserve to sponsor consumer tutorials on its Money Channel website.
The initial two-month deal involves branding a series of nine Isa tutorials on broadband video clips to be provided by www.widelearning.com and made available on the Freeserve Money Channel website at www.freeserve.com.
The tutorials are designed to offer a step-to-step guide to cons umers who are thinking about buying an Isa. The first in the series includes a simple explanation of what an Isa is, while the ninth discusses the different Isas on the market.
This is the first time that M&G has worked with Freeserve and it hopes to increase online awareness of its brand and to generate hits to its own website. The tutorials are designed to draw Isa investors into the Freeserve Isa centre by providing the educational element.
As part of the deal, all Freeserve users who take out an Isa with M&G will be given £25.
Other sponsors and advertisers currently on the Money Channel include Aberdeen Asset Managers, Norwich Union, Lloyds TSB and Scottish Widows.
M&G head of e-commerce Steven Patton says: “M&G is one of the largest Isa providers in the UK. Independent research shows that there is still confusion about Isas among consumers. Our aim is to provide consumers with comprehensive investment information to increase their understanding of this fast-moving market.”