M&G and Schroders are teaming up for the first time when they take to the road for their 2001 IFA winter roadshows starting in February.
The move follows a res ponse to questionnaires at previous roadshows, where IFAs have stated that dem ands on their time make it difficult to attend the huge number of shows.
The two companies say that if the joint marketing venture proves successful, it may set a precedent for the rest of the industry.
The roadshows will be held at seven venues, starting in Manchester on Feb ru ary 5 and ending in Surrey on February 13. The other ven ues are Glasgow, Leeds, Birm ingham, Bris tol and London.
Schroders will be promoting its Medical Disc overy, European and Euro pean dynamic growth funds with presentations from Kristine Bryan and Mark Pignatelli.
M&G's Annalise Jones and Vivian Basiljet will be presenting on its corporate bond and managed growth funds.
M&G deputy managing director UK retail Phil Wag staff says: “This is a bit of a trial and, if it works, the rest of the industry are likely to get involved as well.”
Schroders director Robin Stoakley says: “What we are able to offer is four top flight fund managers tog ether in one venue and two different views from two different companies. I think the sum of the parts is greater than the whole.”