Merrill Lynch HSBC and British Airways have set up a marketing deal designed to benefit clients of both companies by offering cash, shares and BA Air Miles.
The online financial services provider, launched earlier this year, also hopes to raise its profile among its target market of affluent investors who fly with BA.
As part of the deal, BA UK executive club members who fund their Merrill Lynch HSBC Investment and Banking Portfolio with at least £5,000 in cash or shares will get 13,000 BA Air Miles, which is enough to take a short-haul flight.
Merrill Lynch HSBC details will be broadcast on in-flight TV programmes on all classes of long-haul flights, including daily and weekly business news updates for global investors.
BA Executive Club News, High Life and Business Life in-flight magazines will run articles and ads on the firm.
Merrill Lynch HSBC chief executive officer Margaret Barrett says: “This agreement with British Airways, with its global reach and brand, provides us with the perfect partner to market our services.
“British Airways' UK executive club members who open an account with us will now have access for the first time to world-class research and to our integrated investment and banking services.”