Sofa members voted today for the proposed merger with the LIA to go ahead.
LIA members also voted overwhelmingly in support of the merger on Wednesday this week, giving it the green light to go ahead.
The 25,000 existing members of both bodies will be transferred into the Personal Finance Society by January 2005.
Sofa managing director Bob Bullivant says: “We are extremely excited that the Personal Finance Society is going ahead. We are absolutely convinced that it is the best way forward for both of our organisations, in terms of the standards that it will set for our industry and the voice that it will give us to represent advisers.”