View more on these topics

Mentor for web business

IFA Life is running a six-month internet marketing mentoring programme to help firms build their presence on the web.

The programme comprises two half-day face to face consultations, as well as monthly phone mentoring and fortnightly email updates. Participants can also attend other marketing seminars hosted by IFA Life. The programme costs £2,750 and there is also a three-month programme priced at £1,875. The course covers subjects such as how to optimise websites so they climb higher in search engine rankings.

IFA Life founder Philip Calvert says: “We are not suggesting that every IFA firm is going to start offering online financial planning services yet but there is a great deal that they can do online to meet the needs of the increasingly internet-savvy investor.”

He believes it is a good time for advisers to consider their web strategy as the retail distribution review prompts them to rethink how they present themselves to consumers.

Wilson Dean Financial Services director Nick Lincoln says: “I do not think people want to pick a financial adviser off the internet. People prefer to go by recommendation but they may then look on the web to make sure that an adviser has a professional-looking website.”


Broker Talkback

Should the FSA publish complaints’ information about poorly performing banks and financial companies?

Premier Group recruits extra advisers

Midlands-based IFA The Premier Group plans to recruit 15-20 extra consultants by the end of the year to diversify its business and raise the level of support and services.

Ingenious keeps a narrow focus

Ingenious Asset Management says it decided against a fund of funds structure for its UK equity fund because it wanted to create a fund that was precision engineered.


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm