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Membership drive will raise funds for children&#39s charity

The Catholic Building Soc-iety is running a new marketing campaign to help it raise £130,000 for charities over the next four years and to increase its membership.

The member get member initiative is designed to promote greater loyalty among its members, as well as provide financial support to the children&#39s charity The Railway Children.

CBS donated £18,000 to the international charity that works to help homeless, abandoned and orphaned children in 2000 and hopes to increase its contribution to more than £33,000 this year.

As part of the campaign, members of the society will start to receive special packs over the next few days which contain a voucher enabling them to get a £100 discount on their annual holiday.

To take up the offer, members have to recommend someone to the society who is interested in becoming a new member. For everyone taking up the offer, £30 will be paid to The Railway Children.

Chief executive Phil San-ders says: “We are always looking at ways in which we can put something back in to society which benefits the people who most need help. But we are an organisation that does not have deep pockets. As a result, we have to look at innovative ways of raising money and increasing the society&#39s membership.”


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