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Medicash making corporate push with team of 18

Medicash has recruited a new 18-strong salesforce to capitalise on opportunities in corporate healthcare plans.

The not-for-profit health insurance team includes 13 sales managers and five sales- support representatives.

The areas sales managers promote and sell Medicash reward and first to business plans to give employees the tools with which to keep themselves healthy.

The sales support repres-entatives also help local businesses manage their employees’ healthcare needs pro- actively and offer them marketing support.

Medicash plans provide help with the costs of every- day healthcare such as den- tal and optical treatment but also provide financial support for more serious and unexpec-ted injuries.

Corporate customers inc-lude the civil service, county and metropolitan councils, Unison and United Utilities.

Medicash chief executive Bill Gaywood says: “The recruitment process was quite lengthy but we are delighted with the calibre of people that we have employed.

“We needed to ensure that they were not only able to understand the benefits of our corporate plans but also fully appreciate the problems faced by human resources and finance directors when selecting the best employee benefits for their workforce.”

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