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Media-friendly IFAs listed in new edition of directory

IFA Promotion has published the latest edition of its press services directory for journalists, with a record number of IFA firms willing to offer help to the media.

The fourth edition of the guide contains details of 155 IFAs, up from 138 last year.

The guide will be distributed to 1,500 journalists, including those working in television, radio, the press and the internet. The IFAs listed in guide can be contacted for comment by the media.

The directory is not only a useful tool for the media but also provides opportunities for IFAs to raise their public profiles by providing comment and insight on industry issues as well as case studies, financial makeovers and product reviews or support material for articles.

IFA firms are indexed in the guide by geographical region and by main business areas. The guide gives users a breakdown of each firm&#39s area of business expertise.

IFAP chief executive David Elms says: “The directory is an accessible first point of reference when looking for an IFA whether it be to expand existing IFA contacts or to make new contacts in the industry.”

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