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McPhail is pundit of the month

Nationwide Building Society put in another good performance in September, achieving the most positive press coverage in the financial services sector, according to PressWatch Financial Products.

Its monthly monitoring of national media coverage saw Tom McPhail of IFA Torquil Clark emerge as top pundit.

PWFP says the terrorism attacks on September 11 had a big impact on personal finance, making it no surprise that savings, unit trusts and mortgages attracted most press comment for the period.

Nationwide&#39s success is attributed to its “efficiency in highlighting the advantages they hold over the high-street banks while sustaining a healthy lead over fellow building societies.”

In second place is Standard Life, which PFWP says has “shown remarkable improvement” in getting coverage on its product range and in receiving positive IFA recommendations.

Northern Rock achieves its highest-ever position in the rankings, taking third spot after receiving multiple pundit recommendations.

Still languishing at the bottom of the table is Equitable Life, generating negative comments on its court cases, high exit penalties and inquiries.

Not only did McPhail emerge as the pundit with the highest profile but Torquil Clark also won over}competition from BestInvest and Hargreaves Lansdown to become the company most mentioned.

Hargreaves Lansdown&#39s Mark Dampier took second position in the pundits&#39 table, followed by BestInvest&#39s Jason Hollands and Chase de Vere&#39s Anna Bowes.

PressWatch general manager Richard Saunders says: “Nationwide&#39s continued success is down to product and PR. Nationwide&#39s boast a broad range of value for money products which they effectively bring to the attention of the press day in and day out.”


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