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McCann Erickson / CGU


-McCann Erickson


-Because of You

This campaign is a worthy winner, not least because it is brave and consistent. It emphasises strong branding, has a sense through from beautifully shot faces.



-NFU Mutual


A close call between this powerful campaign and the gold winner. It is beautifully photographed and both lush and evocative.



-Fidelity Investments

-Why A Fidelity Isa?

The headlines and imagery combine powerfully. This is a potent campaign, with each execution impressive in its own right.


IFA group makes strategic appointment

IFA Yorkshire Investment Group has appointed Phillip Howden as a consultant in an attempt to strengthen its new client development plans.The firm views Howden as a key appointment to their Corporate Services division. Corporate services director Andrew Hogg sees him as being invaluable in the run up to stakeholder pensions next year.Howden has 15 years […]

Endowment price war looms as CGU cuts commission

CGU is slashing commission on its endowment mortgages by over 50 per cent,spark- ing fears of an endowment price war.Commission rates for its Homemaker Plus product are cut from 62.25 percent of Lautro rates to 29.15 per cent on June 1.CGU says this brings its endowment commission rates in line with theFaculty of Actuaries&#39 recommendations, […]

Woollard will quit campaign if he loses vote

Carpetbagger Fred Woollard may quit his campaign to force Standard Life to demutualise if fewer than half of policyholders vote for it according to Financial Times.A vote will be held June 27 at which point the mutual life office&#39s 2.3m policyholders will decide if they want the company to convert or not. If demutualisation does […]

IFAs may have to pay for LIA course

IFAs face paying millions of pounds or seeking sponsorship from theircompanies for the LIA&#39s new education programme.The LIA is aiming to double the number of certi- fied financial plannersin the UK within a year and is seeking a 1m grant from the European socialfund.However, the programme will cost 1,000 per IFA and, as the LIA […]

Image courtesy of Stuart Miles at

Pension freedom: wish you were here?

Out there lies a warm ocean of desert islands, sun, sand and palm trees, where individuals can choose how and when to tax-efficiently access their pension fund and realise the retirement dreams they have worked so hard for.


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