Friends Life vice-chairman Trevor Matthews is taking over as Aviva UK chief executive from Mark Hodges.
Last week, Hodges resigned from Aviva to join Towergate Insurance as group chief executive.
Matthews was previously Friends Provident UK chief executive and led the company through its acquisition by Resolution in November 2009.
He has also been chief executive of Standard Life’s UK life and pensions business and managing director of Legal & General in Australia.
He is currently chairman of the Financial Skills Partnership.
Aviva says Matthews will take up the role by the end of 2011 at the latest.
David Barral and David McMillan will stay as Aviva UK life chief executive and UK general insurance chief executive. Barral replaced Toby Strauss last month after Strauss left to become Lloyds Banking Group director of insurance.
Aviva group chief executive Andrew Moss says: “After a successful career at Aviva, I am sorry to see Mark leave but we understand that he wants to take on a different challenge at this stage of his career. Trevor has an outstanding track record in insurance and will be a strong addition to our leadership team.”
Matthews says: “It is a privilege to join Andrew Moss and the Aviva leadership team. Over the coming years, I am confident that Aviva UK will continue to strengthen its position as the country’s undisputed leader in insurance.”
Churchouse Financial Planning director Keith Churchouse says: “Trevor Matthews is obviously a man well suited to making radical changes to businesses and will therefore be a good man to take the reins at Aviva.
“Mark Hodges’ move to Towergate will be an exciting one because it is a good time to make the transition to a distribution firm.”