Master Adviser has over 3,250 clients and in excess of £115m in client investment.
It says it has been reviewing the wrap market for the last 18 months and selected Ascentric for its “unbiased and unrestricted investment coverage”.
Master Adviser managing director Doug Brodie says: “Having examined all major platforms, I’m in no doubt this is the right choice. We need a platform from a firm with the IT and administration needed to develop our clients’ experience, in line with our existing approach and ethos. Our research was based on finding a partner who added value to our client offering, not restrictions. Ascentric provide just the solution.”
Ascentric sales director Richard Goodall says: “Doug and his team have really opened their doors to us. This accessibility allowed us to gain a thorough understanding of their business model and we were quickly able to agree a technology solution to complement their future growth strategy. With Ascentric powering their platform solution I’m confident that Master Adviser will exceed their plans for growth.”