MAS says it spent £250k on rebranding websites

The Money Advice Service spent more than £250,000 rebranding the Money Made Clear and Consumer Financial Education Body websites before its launch in April.

Labour peer Baroness McDonagh submitted a question to Parliament about how much the MAS spent on its website, including staff costs.
In a written answer published last week, Treasury commercial secretary Lord Sassoon says the total cost was about £254,000, excluding VAT.

He says: “The Money Advice Service enhanced and rebran-ded its web offering prior to its launch in April 2011. This inc-luded consolidating its previous websites (the Consumer Financial Education Body website and the Money Made Clear website) on a single platform under the Money Advice Service brand.

“The Money Advice Service states that the new website includes enhanced features, resulting in improved user experience, accessibility, speed and search engine performance.

“The Money Advice Service confirms that the total costs, including staffing costs, associated with enhancing its website were approximately £254,000 (excluding VAT).”

An MAS spokeswoman says: “The Money Advice Service significantly enhanced and reb-randed its web offering in time for launch in April 2011.

“This included consolidating our previous websites on a single, easy to maintain platform under our new Money Advice Service brand, an automated content publishing and scheduling service for money news, features, campaigns, press releases and vacancies and easy to use navigation, resulting in significantly improved user experience, accessibility, speed and search engine performance.”

Brunning Newman Hough-ton director David Brunning says: “This is a lot of money, considering the website was not created from scratch. Even though the MAS is industry-funded, we have very little control over how the budget is spent and we are essentially paying for a competing service.”