The Money Advice Service has admitted its £2m online healthcheck tool “needs improvement” and has revealed plans for an overhaul.
In March, Money Marketing revealed MAS research showed of 1,000 healthcheck users, 300 did not remember doing it and an additional 371 failed to do anything differently.
The MAS is currently the subject of a Treasury sub-committee inquiry. In June, MoneySavingExpert.com founder Martin Lewis branded its tools “crap” and “embarrassing”.
In a letter to Treasury sub-committee chair and Labour MP George Mudie, published this week, MAS chairman Gerard Lemos highlights Money Marketing’s coverage and adds: “It is clear that overall the results of research done so far have pointed to the need for us to improve the health check.
“Building on this consumer insight, we will build a ‘mark II’ healthcheck which we expect to be far more impactful.”
A MAS spokesman refuses to disclose how much the redesign will cost but insists it has already been factored into the 2012/13 budget.
Clayden Associates director Daniel Clayden says: “The healthcheck tool should have been thoroughly tested.”