IFA Promotion is stepping up its efforts to boost the IFA sector following the appointment of Ann-Marie Martyn as chief executive.
Martyn, 32, had been acting chief executive since last September, when Robert Browne-Clayton stepped down. Her salary is not being disclosed.
She is now set to appoint a deputy as IFAP steps up its advertising and promotional work. Martyn says her aim will be to spread IFAP's message that investors should seek independent financial advice.
Martyn joined IFAP in 1994 as manager and company secretary. She was previously at Gartmore and Guinness Flight Global Asset Management.
IFAP chairman Douglas Claisse says: "Ann-Marie's experience at IFAP and her range of skills made her the best candidate."