View more on these topics

Martin Lewis wins claim against PPI chaser that used his image

Lewis-Martin-2012-700x450.jpgConsumer champion Martin Lewis has won a battle against a payment protection insurance claims firm that used his image to promote their services.

Lewis and Moneysavingexpert.com, the website he founded, challenged two advertisements from Civil Claim Services.

One was a Facebook post that included text stating that “the BBC, Martin Lewis and national press have all announced a PPI deadline is in place”.

The ad then gave its website address as a place to run PPI checks and included an image of Martin Lewis. It had text printed over the image that said “finally a PPI reclaim company you can trust” in quotation marks.

Martin Lewis warns scammers are using his identity to sell schemes

A second ad was a paid-for Facebook post which also mentioned the BBC, Lewis and the national press and included the text: “we are in no way recommended by Martin Lewis or the BBC, we are merely using images freely available in line with current legislation to reinforce the deadline message”. That post included the same image and overlaid quote as the other one.

Lewis complained to the Advertising Standards Authority asking if the posts breached its code.

The claims firm, Civil Claim Services, said the ads were removed from their Facebook page and could no longer be seen by consumers. It said it had outlined in the second ad that it was not endorsed by the BBC, Lewis or the national press and that it was entitled to use the images.

The firm said it had not claimed Lewis endorsed its services and that “all steps had been taken to rectify that misunderstanding with the disclaimer at the end of the image”.

FCA: Why we picked Arnie as face of PPI

The ASA said it was likely both images would be understood by consumers as meaning Lewis had endorsed the advertiser’s product, upholding Lewis’ complaint.

The decision says: “We acknowledged that not every use of an image of a person with a public profile would be regarded as an endorsement. However, these particular ads gave the overall impression that Martin Lewis had endorsed Civil Claims Services.”

It says: “The ad must not appear again in the form complained of. We told Civil Claim Services to ensure they did not imply their service had been endorsed by any specific individual unless that was the case.”

Recommended

Woodford ups Provident stake as shares double

Neil Woodford has upped his stake in Provident Financial as shares in the consumer credit company double from their August lows. According to a regulatory filing published late yesterday, the star fund manager increased his stake from 19.1 per cent to 20.1 per cent. Provident shares jumped 12 per cent on Friday morning when the […]

Pension-pot-700.jpg
1

Labour to press Government on Waspi state pension reforms

Labour also outlined its support for Waspi in its manifesto for the June election Labour is to call on the Government to lower the retirement age for women born in the 1950’s, allowing them to retire aged 64 on a reduced state pension, rather than aged 66. According to the Independent, in a speech at […]

3

Aegon to drop Cofunds brand in platform upgrade

Aegon is dropping the Cofunds brand as it moves users onto an upgraded version of its platform. After acquiring Cofunds in August last year, Aegon has been working on integrating the platform with its Aegon Retirement Choices offering, bringing many of Cofunds’ features into ARC. Users were due to be transferred to the new Aegon/Cofunds […]

Bank of England BoE Bank 480

Bank of England to take over key interest rate benchmark

The Bank of England has confirmed it will assume control of a key interest rate benchmark in 2018. From 23 April the Sterling Overnight Index Average (Sonia) will be calculated and published by the Bank of England, rather than the Wholesale Market Brokers’ Association. In April this year the BofE chose Sonia to replace the […]

Leading Edge June – Investment panel debate

RLAM’s asset class specialists discuss some of the findings from the panel session at our recent Investment Conference. By Rob Williams, Head of Distribution Welcome to the latest edition of Leading Edge. It has been an eventful six months since the last e-zine. The European Central Bank announced ongoing stimulus measures, while the immigration crisis in Europe threw the […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

There are 4 comments at the moment, we would love to hear your opinion too.

  1. I’m sure that ad appeared on my Facebook page only yesterday…

  2. Lewis should have sued them for use of his image rights if he really wanted to send a message. As the former owner of a consumer forum he must know that the ASA would only rap the firm over the knuckles and say “the ad must not appear again in its current form” (which is a bit like punishing me for shoplifting a Mars Bar by saying that I must not steal and eat the same Mars Bar again). He must also be well aware that his image has value given it appears on every page of his website.

    Meanwhile the CMC should be investigating this firm as misusing the images of other celebrities from the finance/business world is a tactic usually associated with binary options scams and other dodgy firms, and it makes you wonder what other tactics they may be using.

  3. By CMC I of course meant the PFCA.

Leave a comment