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Marketing toolbox online

Specialist lender Future Mortgages has launched a free online “marketing toolbox” for brokers. The new facility hopes to dispel the myth that marketing is complicated and expensive and aims to add value for the intermediary.

The marketing toolbox offers useful hints and tips on advertising, public relations, direct mail and sponsorship for intermediaries who are interested in building up their local marketing base but are not sure how to go about it.

By logging on to the site at www.future-mortgages.co.uk, intermediaries can select the areas that interest them and download templates to help them get started.

The company is also keen to hear feedback from brokers and add new areas as required.

Future Mortgages is drawing from its own online success, with 35 per cent of all new mortgages applications submitted via the internet.

Communications manager Richard Hurst says: “The intricacies of marketing can be confusing. Many intermediaries I speak to would like to do more to promote their business but are unsure of where to start or are put off by their belief that huge budgets are required.

“Marketing is not rocket science and does not require million pound budgets but it can be difficult to know how to approach the basics. We hope that brokers will take advantage of this free facility.”

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